Hailing from the Midlands, LOVEDAY blends alt-pop, lo-fi and electronic influences with lyrics that explore the growing pains of love, friendship, adventure and finding your place in the world. Her first breakthrough moment came when ‘Breathless (Like This)’ hit #1 at HypeM and was shared by The Chainsmokers. She organically developed her profile with subsequent releases including her debut EP ‘Temporal Experiment, No 1’ and remixes from Initial Talk (Dua Lipa, Perfume Genius) and Sofus Weine.

LOVEDAY’s open-minded passion for music has seen her engage in all kinds of other activities. She writes for other artists, has been a resident DJ at Leicester nightclub Mosh, and recently engaged in an unusual tech challenge for Channel 5’s ‘The Gadget Show’. She competed in a head-to-head music battle with AI deep fake technology to see which of the two would deliver a stronger performance. Naturally she won – as judged by NME’s Jordan Bassett.

Who were your musical influences growing up?

“Growing up, my parents listened to a lot of rock such as Queen and The Killers, these were my earliest influences, as I entered my teens I got into more indie-pop such as Lorde and Alt-J, I still adore these artists to this day. I also listened to a lot of Fleetwood Mac growing up, I was obsessed with the honesty in their lyrics”.

What has been your best gig?

“My favourite gig I’ve ever done was when I supported Caitlyn Scarlett at her headline gig last July. This was the only gig I’ve ever done with a full band, I loved having a full sound for this performance, I thought it really brought my songs to life”.

Can you tell us a bit about your music?

“My newest single is I Can’t Dance. It is my favourite of all my singles so far. It is a fun, uplifting tune about just letting go and having fun, dancing the night away even though I’m awful at it!”

Can you describe your music in 3 words?

“Varied, honest, adventurous”

What makes your music stand out?

“I believe that what makes my music stand out is the variation of style from song to song. I try not to be tied down by a certain style or genre. I like to take my music in whatever direction I am feeling at the time”.

What are your plans for the rest of 2020?

“My plan for 2020 is to keep on releasing music and to gig as much as possible. I have been working on my production and would love to release a song fully produced by me!”

If you had to be remembered for one thing apart from your music what would you want it to be?

“If I was to be remembered for one thing apart from my music, I’d like it to be for empowering people to be the best they can be, and to achieve true happiness”.

Any gig’s coming up?

“I am performing at a live stream gig for So Live Sessions on Saturday 4th July at 8pm”.

By Siân Parker

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