ELLE L’s official debut single ‘Hoping’ and introductory track ‘Circles’ received a groundswell of tastemaker support to establish her rising star status. Earning a first wave of critical acclaim from Noisey, The Face, Wonderland, Clash, The Telegraph and harnessing radio support from BBC Introducing. Diplo’s Sirius XM and Soho Radio, ELLE L has landed on key playlists at Apple Music, Shazam and synched her music to a worldwide TV / Digital campaign with Lacoste. Beyond her creativity as a musician, ELLE L’s multidimensional nature also reflects in her work as a regenerative fashion ambassador and as an environmental activist working on campaigns alongside the United Nations.
Who were your musical influences growing up?
“My parents shaped my musicality growing up. My Mum is a piano tuner, the first female piano tuner for Steinway and Sons, so I spent a lot of time behind the scenes at concerts and recording studios when I was very little. My Dad is a jazz pianist come entrepreneur so music was in my household 24/7. Playing and creating music is a fundamental part of how my family express themselves… My Dad plays a lot of Elton John and Eric Clapton songs on the piano, as well as some of his own unreleased creations (that are actually pretty great), and so I would resonate towards the classic songwriters of the 80s and 90s. I think that era is rooted in me sonically and especially from a songwriting perspective. Growing up, I went through many shades of influence that ranged from anything such as the Spice Girls through to John Mayer, Jeff Buckley, Nirvana and the Red Hot Chilli Peppers. I loved indie / commercial rock and pop and in the age of streaming, I loved going back decades to find great music, I was never tied to a specific genre. I think having varied taste has created versatility in my style as an artist Now I would say I resonate sonically and like to listen to artists like Labrinth and Little Dragon”.
Tell us about your new single Higher and the inspiration behind it?
“I wrote ‘Higher’ at the beginning of the year, at a time where we were all in such a challenging moment, in lockdown. Being newly in love and using my imagination to hope for the future, it felt that it was the right moment to write something about surrendering to, and believing in, fearless love. It’s really an anthem for daring to wear your heart on your sleeve”.
We love the animated video – can you tell us how this came about?
“I connected on instagram with Raman Djafari, the director of the Elton John x Dua Lipa – Cold Heart Music video. He was in LA at the time and I played him the demo for ‘Higher’ and told him I was thinking about exploring the idea of animation. He connected me to some of the team who helped him create ‘Cold Heart’ in London and we hit it off. Jack Zhang and I had a chat and liked the idea of flipping the narrative of Alice and Wonderland on its head and having a rabbit chasing me into space. Lewis Carrol was a friend of my family, dating way back of course, and I’ve always been curious about that side of my family history. The dynamic between the rabbit and I represents universal love to avoid the cliché of ‘Higher’ being just about a relationship between two people. Of course we are on a new artist budget but I think we were able to do justice to the inspiration and create something really beautiful”.
Can you describe your music in 3 words?
“Dream Cinematic Electro [Pop]”
If you could collaborate with any other artist – who would that be?
“Labrinth or Coldplay”
Can you tell us more about your passion for connecting the worlds of fashion and sustainability?
“I think it’s important as an artist to use your platform, or in my case growing platform, to advocate for what matters most. The biggest issue we currently face is that of a global climate crisis, and if we don’t act to protect the planet, we risk our own survival and / or that of future generations. The earth is so beautiful, so I want to do all I can to protect her. Fashion and moreover the arts are great tools for communication on this topic. In the case of fashion, especially fast fashion, the industry has become so oversaturated and overproducing that it’s highly toxic. By connecting the worlds of fashion and sustainability, we have the potential to reverse the trajectory of damage to the planet and move into a more positive future. This is something that matters to me and is a highly impactful area to put my attention and efforts to beyond music. Basically, say no to single use apparel and fast fashion”.
If you had to be remembered for one thing apart from your music what would you want it to be?
“Being honest and kind. There’s also many sides of my art that I’d love to be remembered for – writing and painting. I don’t think I could give just one”.
What are your hopes and dreams for 2022?
“I would love to release more music, which is in the pipeline, share it with a bigger audience and experience more of life to put it back into my art”.
By Siân Parker