THE FUR is a new artist and producer from the land that gave you Zara Larsson, ABBA and Avicii. With a solid musical background and a flair for crafting epic and energetic dance-pop, THE FUR dropped his debut single ‘Americana’ in June 2021. Through collaborations with prominent songwriters and vocalists, THE FUR has in no-time become a name on the pop and EDM scene, with Spotify Editorial placement and a host of tastemaker support. A life-affirming and vibrant music project, at the heart of THE FUR’s artistry is a drive to craft great music first and foremost. Music is the portal through which this artist experiences the world; connecting with other, like-minded musicians, as well as lovers of music.

Delivering a bold, vibrant ear-catching new anthem, The Fur’s exciting new single Autograph is one that certainly leaves you wanting more. With an important message behind the track, Autograph is the latest example of not only The Fur’s charismatic and diverse artistry, but their talent as songwriters and storytellers; using their platform and music to deliver hard-hitting messages through their music and addictive electro-synth pop hits. Touching upon one of the most pertinent political events that occurred over the course of the pandemic in January of last year, Autograph delivers a frank narrative about how the behaviour of certain politicians has led to a rise in bullies growing in self-confidence, as a result of their poor leadership and role model example.

Listening to the single the first thing that really grabs my attention it’s gripping vocals, unique tones and magical feel shows through in this single. This single has that summer anthem feel throughout, which is something I felt we could all do with hearing at the moment, as I was listening to this single, I was taken back to the summer time wishing I was at a festival somewhere enjoying live music.

This is the second single I’ve heard by The Fur and they have not failed to impress me so far and I look forward to hearing more.

By Ollie Cooper