Hailing from the Midlands, LOVEDAY blends alt-pop, lo-fi and electronic influences with lyrics that explore the growing pains of love, friendship, adventure and finding your place in the world. Her first breakthrough moment came when ‘Breathless (Like This)’ hit #1 at HypeM and was shared by The Chainsmokers. She organically developed her profile with subsequent releases including her debut EP ‘Temporal Experiment, No 1’ and remixes from Initial Talk (Dua Lipa, Perfume Genius) and Sofus Weine.
LOVEDAY’s open-minded passion for music has seen her engage in all kinds of other activities. She writes for other artists, has been a resident DJ at Leicester nightclub Mosh, and recently engaged in an unusual tech challenge for Channel 5’s ‘The Gadget Show’. She competed in a head-to-head music battle with AI deep fake technology to see which of the two would deliver a stronger performance. Naturally she won – as judged by NME’s Jordan Bassett.
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